Some of the distribution and retail groups – generally the ones behind the administrative proceedings that sought to challenge the tourism exception – are beginning to ramp up their efforts in the realm of incredibly easy-to-recognize propaganda. The message, as is often the case, will be without context and will focus on ignoring the realities of the situation. Hey, look over here and please don’t question what’s happening over there (let’s focus on the fact that craft beer in Florida exists but not consider how it can thrive further with a more reasonable statutory scheme that works in other parts of the country).
The rallying cry is that the three tier system works. What that means, for many, is let’s not grow. Let’s not evolve. Let’s leave things the way they are. It also means that they want people – legislators, consumers, media – to believe that this is the three […]